Not one to give an impersonal place setting or set of towels, Alexander Doll looked for something more original to give his friends as a wedding gift. Already a successful commercial artist, Alexander decided to create something himself, something that his friends would cherish forever—and so the Custom Alexander was born. It started out as a gift, a piece of personalized art to commemorate their special day; it turned into thriving business.
As more people saw these creative gifts, the requests started flooding in. Much to Alexander's surprise, future brides wanted to display their own Custom Alexander at their wedding for their family and friends to enjoy.