Kyle LaFond’s strongest memory of his grandfather was the dairy farmer’s unlikely fresh scent. In fact, it led the former high school teacher to create what he calls “minimal-ingredient products to make people look, smell, and feel their very best.” He says he’s amazed by the enthusiasm for his products by customers, which include cancer survivors, wellness coaches, new mothers, and people just starting to read labels. “There's nothing better than someone telling me our products allowed them to feel safe and confident."
Whenever he needs further inspiration, he simply walks outside. "There's something absolutely magical about the rolling hills and small streams of southwest Wisconsin," he says. "I love to watch the sun come up or marvel at the wind blowing through growing crops."