After working as a designer for several design firms, manufacturers, and advertising companies in Madrid, Luis followed his wife to Charlottesville, Virginia and landed at Cardboard Safari as head designer. The quick success of his first design, a cardboard deer trophy, emboldened them to make more.
Luis discovers new ideas from traveling in airplanes, subways and cars. "The process of being in motion to another place makes me think from a different perspective and gives me time to turn ideas around in my head."
When starting a new design he considers the material or the tool as these define the possibilities and limitations. "The fragility, flatness and strength are the main characteristics of cardboard that drive my projects and spawn many small sketches and notes."
When not designing Luis loves to cook and share his recipes with family and friends.