In 2015, Scott and Jannine Fitzgerald decided to sell their shop, Fitzgerald's Bicycles, which they had owned and operated since 2002. While running the store, Scott and Jannine saw, time and time again, the positive impacts bicycles have on people of all ages, as well as communities as a whole. What they came to refer to as 'the Power of the Bicycle', took hold of them over the years and led to the launch of Buddy Pegs, their new company. Buddy Pegs was created to connect kids (and parents) to the building blocks of lifelong happiness through the power of the bicycle. This children's alphabet book, B is for Bicycles, is their first foray into the media market. This children's book was successfully funded via Kickstarter in 2014, and brought to life in 2015.