When Washington, D.C. native Nick Hanzlik couldn't find an appropriately stylish or witty greeting card for himself, he was not content to make do with Hallmark. Instead, this Atlanta transplant generated his own uniquely identifiable and eminently sophisticated stationary line. Hanzlik prints his cards from detailed, handmade silhouette collages, onto exquisite quality paper, lending them a truly one-of-a-kind aesthetic. The fashionable line, launched four years ago has carved a much-needed niche in the industry.
Perhaps most impressive is the fact that the artisan is single-handedly responsible for every aspect of production, from designing, to marketing, to cold-calling potential accounts, to folding each individual card and hand-boxing it. He is also committed to exclusivity. He aims to peddle to stores that "get" his product and more than that, once a card sells out, it's over. No more are made.
As in the prototypical American dream, where hard work, ingenuity, and creativity tread, accolades and success are certain to follow. Sure enough, Hanzlik has already garnered his share of rave publicity. Demi Moore is a customer, and has been known to order 15 boxes at a time. The line is blowing off the shelves at the upscale Kate's Paperie boutique, and Neiman Marcus and Barneys have both expressed interest. All the attention is enough to prompt the artisan to speculate as to who may be next in line: "I'm terrified that Oprah's going to discover me and put me on her favorite things list. I mean, it's my dream, but I'm horrified at the same time."
In his (it would seem rather limited) free time, Hanzlik says he enjoys bike rides, the beach, and healthy snacking on granola and fruit. But if the glowing consumer response is any indication, his work is priority number one. Eat your heart out Hallmark.