Julie Pedersen

Anyone who has the pleasure of meeting Julie Pedersen can expect some deep culinary conversation. “I’m always looking for new ideas, and some of the best come from engaging people in conversation and listening to them talk about food and their memories associated with it,” says the Canadian artist. When she needs further inspiration, “I usually turn to my cookbook library,” she shares. A food lover and designer with a background in marketing and advertising, Julie considers her creative efforts validated when a customer connects with one of her products: “I once had a person tell me that when they opened up a chai kit, the aroma reminded them so much of the chai they used to drink in India that it brought tears to their eyes.”