Dana Reed is a local Chicago artist who began designing jewelry while earning her degree in Graphic Design. Her hobby quickly grew into a business in 2002 and after ten years in business her collection has evolved from beaded to metalsmithed jewelry. Mixing metals and textures can be found throughout her collections. Dana's hand-forged jewelry is an effortless marriage of sophisticated minimalism with a hint of urban edge. Her designs are feminine and unique. She is inspired by different cultures, nature and art. She studied in Rome, Italy for a year and attributes her artistic motivation to the European culture. She combines the exotic elements of many cultures with art deco influenced geometrics and ultrachic textures.