From the community of San Juan de Oriente, Jose is one of an estimated 4,000 artisans in a town of 5,600. Jose is not only a master potter but a sharp businessman, as well. For Jose, selling artwork is the family business: he and his son frequently travel to San Juan del Sur by bus, carrying the best of their products to sell in the densely-traveled streets.
Jose Guerrero takes great pride in the elaborate, free-hand designs that he etches into his ceramics. Well-practiced in his trade, Jose has a relentless smile and a joyful spirit.