Designer Beatrice Matiash is motivated by unconventional sources of inspiration. "I am in part a collector," she said. "Everywhere I go, I feel drawn to the color combination on anything from a flyer to a tea set, and to the history of things like a twig or a penny. I collect all these things that influence my jewelry designs." She fondly recalls collecting pennies as a child and immediately checking the year so she could dream up a story about the owner who dropped it.
While managing a trend-driven jewelry boutique and apprenticing for the head designer, Beatrice earned her B.A. in Fashion Buying and Merchandising from the Fashion Institute of Technology in New York. She then joined the Federated Merchandising Group in product development for accessories and simultaneously began to develop her own jewelry design craft. Moving to DKNY as merchandise manager for handbags, she gained insight into the accessories business essential to starting her own company.
In the spring of 2000, Beatrice launched Tashka by Beatrice with a small collection sold in local neighborhood boutiques. Her offerings now include five jewelry groups available nationwide.