Hannah Garrison began crafting bracelets made from used guitar strings for musician friends and their families. Steve Bernstein was trying to find a unique way for guitar strings to garner advertising attention. He posted an ad on Craigslist that read: "Do you have any ideas for interesting products made with guitar strings?" Hannah contacted Steve and the rest is history.
Hannah Garrison: A Summa Cum Laude graduate of Columbia University in Anthropology, Garrison provides design and strategic marketing consultation for client companies aiming to "go green or go good" through charitable contributions or reuse of materials.
Steve Bernstein was a senior executive at Citigroup running global businesses in the US and Japan. In August 2000 he founded Zenbu Media, a multimedia music company specializing in print, digital media and artist management.