Josh Bach can't turn around in New
York City without seeing something
that
inspires him. He also can't walk a
block from his New York City
apartment
without seeing somebody sporting a
necktie.
Stands to reason, then, the designer
of witty but classy ties is in the
right spot. Bach, who studied
architecture at University of
Pennsylvania
before becoming a
bartender-turned-advertising art
director, lives in New
York's Financial District, where the
blur of ties in the morning and
evening
and almost every other time of day
constantly reminds him that people
need
to lighten up-but do it with style.
"One day I looked down and realized
neckties are like blank canvases,"
said
Bach, who was a rare tie-wearing
creative at his advertising agency.
"The
original concept was to do witty and
whimsical ties that are wearable."
Like
the one he conjured using design
sketches of now-demolished
baseball parks.
Or the one that spits out stock quotes
from neck to belt. Or, the necktie
that's as useful for navigation as it is
for fashion: the NYC subway map
tie.
"New York is the most dynamic
place. It's so saturated with images
that
aren't anywhere else," he says,
recalling his first design, based on a
poster he took down from 32nd
Street. You can't turn around without
seeing
something inspiring. There's always
an interesting graphic or image or
drawing or sign. It's unending."
Bach doesn't just live in the midst of
a sea of ties; both his office and
apartment are a quick walk from the
World Trade Center. From his
apartment,
Bach heard the commotion following
the attack and went to his roof as the
events unfolded. He saw images on
Sept. 11 he'll never forget, but not
ones
that are stronger than scenes he's
already got of the city, or pictures he's
seen since. "New York is an
amazing place in the face of
tragedies," he
says. "The city always comes
together. And it's always reinventing
itself."