"Oh honey, don't say that!"

"My mom cried actual tears that night and worried out loud about my self-esteem, and where she went wrong, and why I couldn't love shopping and cute boys like all the other seventh-grade girls."

"But it's her own fault. She married the kind of guy who writes math formulas on the wall next to the toilet because he has an idea or a question and doesn't want to forget to look it up later. What did she expect? Cool children?"

Many years after artist Tiffany Ard discovered her inner-nerd and after the birth of her own son, she started a line of Nerdy Baby products. As a new mom, Ard felt overwhelmed by all the products designed to make babies smart and successful, so she decided to take the "brilliant baby" idea to the extreme.