HOW TO PROMOTE
Affiliate marketing is a relatively new method of advertising that is still in its infancy. To help you start or grow your relationship with UncommonGoods.com, we compiled a list of best practices and effective ways to promote UncommonGoods at your website. You can implement these ideas on your site as soon as possible and start earning commissions right away.
WEBSITE:
The basic way to promote any merchant is to place links to it from your website, where related information accompanies those links:
• Individual Pages: Create a single page for UncommonGoods.com where you link to our categories and sale section, as well as including product links to best sellers and newly added items. This will make your site better optimized for search engines when related terms are searched and increase the number of sales you refer.
• Targeted Links: When you create a link for us, make sure the landing page - where you send visitors - is targeted. For example, if you are linking to us from your Jewelry & Watches category, make sure your visitors end up in our Jewelry category: Jewelry
This will make it easy for them to find what they are looking for.
• Product Links: We have over 70 individual product links of our most popular items added to our LinkShare interface. You just need to take the codes for the products you like and place them on your site. Since your visitors will be directly going to a page where they can purchase that product, you will see a great conversion rate.
• Savings and Sales Section: If you serve a value-minded shopper audience, do not forget to link to our “Uncommon Savings” section: Uncommon Savings
There, they will find a collection of high-quality items at recently marked-down sale prices.
• Categories that Match UncommonGoods.com: If you have an online mall type of site, make sure you list UncommonGoods.com in all the appropriate categories rather than only one. Here are the main categories you should list UncommonGoods.com in:
• Accessories
• Baby Products
• Candles
• Gifts (all types)
• Home Accents
• Home & Garden
• Jewelry
• Lamps & Lighting
• Order of Listings: When you list a group of merchants in any given page, list them in order of how likely they are to have what your visitors are looking for. For example, in a gifts category, UncommonGoods.com should be at the top, as we have large selection of unique gifts. If you list them all alphabetically, some of the most appropriate merchants could end up at the bottom of the page, and that will not help you generate more sales.
PAY-PER-CLICK:
A new, trendy, and profitable way to promote UncommonGoods.com is to place ads in the search engines for it. Simply place ads on PPC search engines like Google AdWords and Yahoo Search Marketing with your affiliate links as the URL and get paid commission when those clicks result in sales:
• Targeting: Like advertising on your site, targeting is very important in PPC advertising as well. So select products and pages that you can effectively advertise for and place informative ads for them.
• Bid Price: Calculate your costs and income from ads to make sure your bid price is right and profitable.
• Terms: You can bid on any terms except for our trademarked brand names:
- UncommonGoods.com
- UncommonGoods
- Uncommon Goods
All other terms you can bid on all you like. If you’d like a list of suggested keywords to bid on, we can also provide one for you.
EMAIL NEWSLETTERS:
If you have email newsletters that send out periodically, you can add UncommonGoods.com links to them and generate clicks and sales:
• Select categories and products that match the profile of your newsletters reader. This will increase your conversions and will also be viewed as useful information by your customers, rather than just another ad.
• Send timely information with your newsletters. If you have a shopping content related email, make sure you send timely messages for the appropriate seasons. For example, you can start sending Holiday/Christmas related message as early as September, as some early birds start shopping then.
• Custom Affiliate Newsletters: If you have shopping themed newsletter with at least 1,000 subscribers, contact us and we will prepare a custom newsletters with products links, new arrivals and sales items, ready to send out to your customers. All you will need to is to send it to your visitors base and watch your sales roll in.
Email: affiliates@uncommongoods.com
to request your custom newsletter.
We will continue to update these pages with new information, so come back often!
Affiliate Resources
ABestWeb - The largest affiliate marketing forum where affiliates share knowledge, tips and just help each other.
Search Engine Watch - News and recent developments in all types of search engine optimization and marketing.
RevenueMagazine - A magazine devoted to affiliate marketing, published every 3 months.
http://www.revenuetoday.com
WebmasterWorld - All webmaster topics covered including search engines and affiliate marketing (Note: The site is mostly free, but some parts require paid subscription to access)
Revenews - A blog-type news site covering affiliate marketing and online marketing news in general.
UncommonGoods Affiliate Program
|
